Social Media Campaign Development for Digital Citizenship
Creating a comprehensive social media campaign using AI tools to promote digital citizenship and cyberbullying prevention for families
Overview
A multi-platform social media campaign was developed to support Digital Citizenship and Cyberbullying Prevention during October (Bullying Awareness & Online Safety Month). The campaign focused on educating families about six key concepts for online safety and friendly digital interactions. The initiative aimed to provide resources and preventative tools for families and students facing online challenges.
Prompt Used
ChatGPT Prompt: I am a public school educator, working as a communication specialist help me develop a social media campaign addressing the 6 key points in the Common Sense media article (see below) for families. I would like a 6 day campaign for Instagram, Facebook and LinkedIn. https://www.commonsense.org/education/family-tips/k-12-cyberbullying-digital-drama-and-hate-speech (copied article) Image Generation Prompts (Canva/Adobe Firefly): [Examples provided] - Parents talking with student defining terms on social media - Parent roleplay with students in backyard learning about how to interact - Kids at park playing a game - Family connecting over making dinner talking about their day
Other Content Provided
- Common Sense Media articles on Digital Citizenship
- Family-facing article from Common Sense Media specifically addressing cyberbullying and digital drama
Additional Information
The creator noted that the image generation process presented the biggest challenge. A key learning was that focusing on desired actions and scenarios rather than keywords proved more effective in generating appropriate visuals. The campaign was structured as a 6-day series across multiple platforms (Instagram, Facebook, and LinkedIn) to maximize reach and engagement with families.